Method

The Double Diamond is a structured design approach to tackle challenges in the following phases:

1.Connect — Opportunity starts here (client meeting)
2.Explore/Research — Insight into the problem (diverging)
3.Define/Synthesis — The area to focus upon (converging)
4.Develop/ Ideation — Potential solutions (diverging)
5.Deliver /Implementation — Solutions that work (converging)
6.Evolve — Monitoring the product on the market (opportunity for new products and enhancements)

1.Connect

Opportunity starts here
Tools
Client Brief
Brand Immersion
Consumer Experience Observations

2.Explore

Insight into the problem
Tools
Market benchmarking and competitor analysis
Ethnographic,Technological and Trend Research
UX Surveys

3.Define

The area to focus upon
Tools
Insights
Brand language
Opportunity areas
“How Might We” Questions

4.1.Develop /
Ideation

Potential Solutions through sketches
Tools
Concept generation
Sketching & Rendering
Conceptual CAD
Colour, Material, Finish

4.2.Develop /
Prototype

Translate sketches into 3D modelling for prototyping
Tools
Photorealistic visualisation
Functional mock-ups
Appearance models
Mechanical engineering

5.Deliver

Solutions that work
Tools
Design for manufacture
Supplier sourcing
Art direction and communication strategy

6.Evolve

Monitoring the product on the market
Tools
Usability testing
Create audit reports
Identify improvements