Industrial Design
Digital Design

Digital design is the process of identifying a market opportunity, clearly defining the problem, developing a proper solution for that problem and validating the solution with real users.

Method

The Double Diamond is a structured design approach to tackle challenges in the following phases:
‍
1.Connect — Opportunity starts here (client meeting)
2.Explore/Research — Insight into the problem (diverging)
3.Define/Synthesis — The area to focus upon (converging)
‍4.Develop/ Ideation — Potential solutions (diverging)
‍5.Deliver /Implementation — Solutions that work (converging)
6.Evolve — Monitoring the product on the market (opportunity for new products and enhancements)

1.Connect

Opportunity starts here
Tools
Client Brief
Brand Immersion
Consumer Experience Observations

2.Explore

Insight into the problem
Tools
Market benchmarking and competitor analysis
Ethnographic,Technological and Trend Research
UX Surveys

3.Define

The area to focus upon
Tools
Insights
Brand language
Opportunity areas
“How Might We” Questions

4.1.Develop /
Ideation

Potential Solutions through sketches
Tools
Concept generation
User flow diagrams
UI visualisation
UX wireframing

4.2.Develop /
Prototype

Translate sketches into 3D modelling for prototyping
Tools
Visualisation refinement
Click-through prototypes
Functional A-B testing

5.Deliver

Solutions that work
Tools
Front-end development
Back-end development
Art direction and communication strategy

6.Evolve

Monitoring the product on the market
Tools
Usability testing
Create audit reports
Identify improvements