Salutaris  
Mineral Water

Salutaris stands for salubrious, welfare and balance. To mesmerize the brand values into the bottle, the entire concept relies on the Icicles. "In esoteric symbolism, icicles share common symbolic threads with water. Water is esoterically symbolic of emotion, intuition, fluidity and moving in sync with the currents of life.In a frozen state, water takes on a stoic or suspended personality. In other words, icicles are a reminder to be still, and channel our emotional floodgates into a more manageable flow."


Additional Information:

Dimensions - 500 ml / 16.9 oz - 20 cm x 7 cm / 7.8" x 2.7"

Client
Sector
Year
Disciplines
Partners
Awards
Salutaris,
designed at Projemec Technical Consultancy, Curitiba PR - Brazil
Consumer Staples
2013
Packaging Design,
Strategic research,
Brand Development,
Engineering
Partners
Awards