Minimeu focuses on the creation of meaningful and iconic souvenirs. It translates famous architectural monuments into detail-packed miniatures. They are more than mere objects from specific locals that people visited, they add interactivity. By introducing these elements into the souvenir, they will be more effectively retained in people's memories. To sum up all these values, the logo is translated into a traveler matryoshka doll positioned in 3D perspective. The Matryoshka doll was chosen as a reference because it’s a well known souvenir worldwide and depicts a great playfulness. And regarding 3D perspective, this is the keystone of the miniatures creative process.