The initials AJ shape the logo as an Apple Tree and its trunk ends in the form of a fork representing the catering services. Letter A stands for Anna and the J letter for Jablonska which translated to English is Apple Tree. The apple tree has distinct meanings and the most pertinent reside on the Celtic symbolism of purity, integrity, and generosity. Consequently, these meanings are the AJ branding pillars which highlight the exceptional catering services.